Favorite core brands.docVIP

 PAGE \* MERGEFORMAT 4 Favorite core brands Not long ago, a well-known dealer in Zhengzhou, Henan, told me, ‘now in addition Wuliangye, Maotai, or the strength of company’s core brands, the brand even think about the general dip me, I will tender were all refused. ‘The dealer said this, its terminal capacity and distribution capabilities world-class event in Zhengzhou, an idol-level characters. From his words, we are not able to access such information: if the dealers want the head of the factory, he judged that the future opportunities for manufacturers in the core brands; if he is closely following the manufacturer’s shows that manufacturers have become increasingly highlight the core brand strategy. As a distributor, is expected to take the upper hand in the factory in front; closely follow the life with no fear; while the factory is far set aside, perhaps, only be eliminated or marginalized, it is only natural, but the truth of the. The dealers on the manufacturer to determine the core brand is it? Take a look at these two typical cases glance that. Luzhou first two national treasures and dual brand strategy, pairs of national treasure is the country’s national treasures Pits Pits 1573 and the traditional technique of Luzhou was named the first batch of China’s non-material cultural heritage, while the dual-brand refers to the National Pits 1573 and Luzhou Tequ. Spring Fair this year, since the spread of the old cellar the focus has clearly focused on pairs of pairs of the brand on the national treasures. Spring cross At the meeting, Zhang Liang, general manager of the old cellar with confidence to the fact that the near future, the price of Luzhou special song to be jumped to 200. He said that in previous years, the old cellar is a special song to support National Pits; the next few years, use GuoJiao feed special song. To do this the old cellar how much effort needs to be done, how much co-distributors, one can imagine. The second example is the Xif