Fifth Season of the four problems.docVIP

 PAGE \* MERGEFORMAT 7 Fifth Season of the four problems Know ‘Season’ is due to Zhang, this network can not find much in the press, the 28-year-old boy background, qualifications and capital is enough to make their peers would envy. From Kay to go to the Founder to Zhejiang International Trust and Investment, to the White Jianlibao, his every step, have attracted countless eyes. As a Jianlibao latest products, ‘Fifth Season’ on May 15 debut, and increased during the World Cup campaign, it’s bold blow against our faces with deep pockets, television, newspapers, Internet, outdoor billboards, supermarket shelves, almost striking reach. ‘Season in fashion this year! ‘Ads say so. ‘Season’ to pop up? It led the trough Jianlibao do? In the cold-reading ‘Season’ a few months of market operation, and to investigate the sale of its terminals visited, we found several problems is the ‘Season’ must be addressed. How the Brand Integration? Zhang took over Jianlibao, put the ‘Fifth Season’ Jianlibao second pioneering the introduction of a sign. Jianlibao Group’s products and brands, lack of integration, in addition to Jianlibao a product, a brand outside the well-known brands can not have a second, so Zhang hopes ‘Season’ the introduction of a new build out the Health Industry. He said: ‘This time we put the concept of casual drinks integrated into’ Fifth Season ‘, hope is the brand Jianlibao a supplement to an auxiliary, while the fierce competition, to help and protect the main brand, playing in the competition flanking warfare. ‘However, Zhang took over Jianlibao past few months, we only see the’ Fifth Season ‘advertising bombardment, Jianlibao Beverage Daoshi silently, we did not see the master brand and sub-brands of organic combination. How to deal with the relationship between the two brands will be facing the Jianlibao Group, a major challenge. We all know that Jianlibao output from a dilapidated state and less than one million small wineries in Sanshui, develop