Fiery red of the Marlboro.docVIP

 PAGE \* MERGEFORMAT 15 Fiery red of the ‘Marlboro’ The minds of consumers around the world, Marlboro (Marlboro) is undoubtedly the best known international brands and the most attractive one. In a number of authoritative assessment of global brand ranking, Marlboro always appear in the first 10. According to the United States ‘financial world’ assessment of Marlboro in 1995, ranking first in global brand, its brand value as high as 44.6 billion U.S. dollars. From the sale, the global average consumption per minute Marlboro cigarettes reached as many as 1 million! Whether or not you smoke, Marlboro and charisma gave the world the image left a deep impression on you, make you unforgettable. Probably no one would think of Marlboro cigarettes have been popular around the world in 1854 with a shop started out in 1908 with the brand Marlboro form of official registration in the United States, was only established in 1919, Philip Morris, Inc. (the company’s main product brand is Marlboro cigarettes), whereas in 40 years, announced the closure of a company. However: ● 1954, the Marlboro completely change its brand strategy and advertising strategy, in the second year, Marlboro cigarettes, cigarette brands sold in the United States jumped No. 10, after they soared. ● 60 years, the company entered the United States’s 200 largest listed companies, and more than three tobacco monopoly tobacco company, one of the league Maier’s strength, became one of the three major tobacco companies. ● 1968, the U.S. cigarette market Marlboro cigarettes accounted for 13% of sales to become a member of 100 club, but also surpassed the United States Standard, ranking second in the U.S. tobacco industry. ● 1975, the Marlboro cigarette sales over that time has been among the first cigarette of Weston, won the crown of the Kingdom of American cigarettes. ● From 1955 a 1983 Morris, an average annual sales growth rate of 24.7%, the rate of light industry companies in the postwar Unit