Fight the -Battle of the third terminal-.docVIP

 PAGE \* MERGEFORMAT 5 Fight the “Battle of the third terminal” With the the the new IICA and the new health care reform step by step, the rapid development of rural medical market, medical needs of farmers was a blowout development. This is the inevitable trend of government preferential agricultural policies, the new rural cooperative governance of the original serious illness small, minor ailments dragging dead demand the liberation of the evidence, but also the third terminal of the past two years and quickly heat up. Has been the expansion of the third terminal market Permit barriers: Manufacturers fewer species, less suitable for the third terminal, supply bottlenecks, the channel is short board; prices are high, especially the high price of the goods, the allocation of the interests of the chain unreasonable, terminal benefit too little; factory investment, cost of supervision is difficult, and requires to generate returns in the period; management is difficult, too many levels, part-time become the norm, the flow of too much moisture assessment to be the dummy. Recalling the past few years, the road traveled by the pharmaceutical companies to develop the third terminal, frustrated by the difficulties, understand why everyone rare consistently remain silent, even the love sounding thunder and the raindrops small enterprises also chose low-key, because the third terminal after initial development, how to break into focus. With health care reform series of supporting the implementation of the policy were introduced, the third terminal market is heating up again, pharmaceutical manufacturers are Baxianguohai, show their skills, but not too much aired. Commercial distribution companies involved enterprises and center sinking the original more, foreign companies and some large state enterprises and private enterprise groups are beginning to do the work in this area, we are to seize the terminal. Individual agents began to look back, to get basic medi