Filial Piety - A Foot Road Hubei Museum National Chain Planning word positioning communication proposals.docVIP

 PAGE \* MERGEFORMAT 17 Filial Piety - A Foot Road Hubei Museum National Chain Planning ‘word positioning’ communication proposals This is a business owner to our customers the depth of the belief of ‘word positioning’ communication proposals; This is a business owner with clients to co-author abandoned the ‘word positioning’ to communicate the proposal (because, after docking, the second set of ‘word positioning’ proposal has been submitted by the author, and have been even more depth to identify customers) ; This is a city on the other foot, and other industries and enterprises still have reference value for the ‘word positioning’ to communicate the proposal. At the end of 2004, after famous trainers, ‘Sales and Marketing’ magazine, Training Director Mr. Wang Rongyao an introduction, general manager of Hubei, the city of a foot made contact with me, hoping to help them make the country on the feet, city marketing overall planning. At that time, because I was the project, not open 1:00 off the body has failed to materialize. Some time ago, after re-contact customer brings me to the use of an existing project space, in mid-flight in November 2005 in Hubei. In the enterprise conducted a 3-day internal and external research, I use a word made a summary of the current problems of the enterprise - chaos. Because, although the firm has three branches, and now in two local counties with the industry’s largest and most well-known and most luxuriously appointed, affiliated enterprises, both feet the city, another hotel, hotels, karaoke ... ... the current operating conditions are very good, there is a certain financial strength, but its operating characteristics are not sufficiently clear, there is no clear-cut throughout the entire process. For example, only the city on foot both feet, another health care massage, sauna, hairdressing; massage health care in both ‘Chinese’, another ‘Korean’, ‘Thai’ and ‘European’, but these ‘style ‘they are nothing but just a nam