Finally dinner - Chinese SMEs how to implement the brand strategy.docVIP

 PAGE \* MERGEFORMAT 26 Finally dinner - Chinese SMEs how to implement the brand strategy The author is a Beijing palace Marketing Management Consulting Co., Ltd. Senior Consultant It stands to reason, this is not a new topic. China’s entry into the market economy has been more than a decade, and to enter the WTO in 2034, and as the process of internationalization of the domestic market, this problem should be solved. However, what is surprising is that many SMEs still hovering around the cycle of speculation, the date is obsessed come to their senses. The final ‘dead,’ a do not know how ‘dead’, and always feel that did not seize the opportunity to always complain that state does not support the efforts are not enough. The market environment is changing, competitive landscape is changing business rules change. In this changing world, China’s small and medium enterprises should also be changed. Because, in today’s market environment leaves us with the opportunity is running out. What does it mean milk powder incident In April 2004, in terms of China’s milk industry is an unusual month, but also the entire industry a historic change in the month. Infant milk powder incident in Fuyang, Anhui launched a nationwide crackdown inferior milk powder boom, many small and medium enterprises, large enterprises and even individual products are exposed by the media have also repeatedly been removed from the shelves to. Investigation into the incident and processes so far have not stopped, our national leaders have also expressed great concern about the incident by the State Food and Drug Administration, Ministry of Public Security, Ministry of Supervision, Ministry of Health, Ministry of Commerce, General Administration of Quality Supervision, Inspection, Business Office of the State Department and other departments to participate in joint investigation team went to Fuyang, continue to Fuyang ‘inferior milk powder’ a case of in-depth investigations. The media have als