Financial crisis environment Chinas wine industry breakthrough of the road.docVIP

 PAGE \* MERGEFORMAT 8 Financial crisis environment China’s wine industry breakthrough of the road For the Chinese wine industry is just past 2008 is not a peaceful year. The first half of the prices of raw materials and energy companies rose to alcohol cost reduction and profit increase suffering the pressure, some companies a cost-effective even in the fall after heavy losses. However, some companies quite over yet encountered in the second half from the United States, the serious global financial crisis. Although the financial crisis on the adverse effects of the different wine companies vary, but the impact is quite comprehensive obvious: First, the terminal an overall reduction in tourist spending, slowing growth trends wine. According to information from the Web: wine industry, Luzhou liquor production in 2008 slightly increased from January to November, but the growth continued to slow. The city’s liquor industry output totaled 58.56 million liters, compared with a net increase of 13.53 over the same period last year, thousands of liters, an increase of 30%, an increase from last year, down 27.8 percentage points. The old cellar, the two leading enterprises Langjiu output growth were 19.1% and 15.1%, respectively over the same period last year fell 29.1 and 59.6 percentage points. While I do there is no national data on the overall situation of wine, but the glimpse of reflected and see the whole picture, from the wine industry, Luzhou trends can also see the situation in the country as a whole. Second, lower external demand, export situation was unfavorable, the domestic market reliability greater pressure. As the impact of financial crisis, foreign consumer demand significantly reduced, so that this very fragile Chinese high-grade liquor, beer, wine exports plummeted, resulting in the trust benefits of export growth to the growth of business confidence hit, businesses do not profit target changing circumstances, on the domestic market even greater r