Fenjiu Group- Super Brand Super dream of achievement (b).docVIP

 PAGE \* MERGEFORMAT 5 Fenjiu Group: Super Brand Super dream of achievement (b) Can a super brand strategy to achieve corporate business objectives, the key is how to do strategic planning. In fact, for fen Group, the brand strategy and planning is extremely simple, around three super-super-brands to fission, we can achieve operational strategic goals. To accurately describe this brand strategy, China Wen-Hua Tung Consulting simplifying, ease and asked: fen brand strategy can be planned as 3 X strategy. How do I explain the 3 X? The first three represent the three strategic super-brand, fen, Heng Fa Chuen, Trimeresurus stejnegeri brand, because brand, this super three core brands have the function of fission, therefore, no partiality Fenjiu Group fully around the the three core brands series of fission of the fen for market expansion has important practical significance; Second, X represents around three out of a super brand of fissile sub-brand, or the relevance of the brand. At present, fen fen this super group of fissile fairly brands more successful, such as around the fen, there has been Kunikura fen, old white-fen, fen rose, blue and white porcelain fen, Chinese fen, Ambassador fen, fen cattle shepherd boy, 10 Zodiac fen 2 and so on, the brand achieved a fen 1 X basic objectives. But the fen this fission is still not well developed, there is a great brand of fissile Fenjiu space; and brands around the Xinghua Village of fissile seemed more conservative, and also very successful. At present, the fen groups around the launch of the brand portfolio of Heng Fa Chuen are: Heng Fa Chuen (42), Heng Fa Chuen (46), Heng Fa Chuen Restaurant (42), Heng Fa Chuen an altar incense (38), Jinzun Yu Ye Heng Fa Chuen, Luzhou Type Heng Fa Chuen, Heng Fa Chuen craft, refining Heng Fa Chuen, Heng Fa Chuen decade, aging, etc. These concerns, contact the lack of independence of the brand, the lack of regularity, but also the lack of core competitiveness of the market. For He