Feedback on how to improve the rate of mobile advertising.docVIP

 PAGE \* MERGEFORMAT 6 Feedback on how to improve the rate of mobile advertising Focus, orientation, timely, interactive, low cost, ... ..., mobile media, has an unparalleled advantage in traditional media, so much the favor of advertisers, more and more businesses start using this to promote the dissemination of accurate way. Mobile advertising takes many forms, including the PUSH type, WAP classes, voice classes and into classes and so on. PUSH class applications in the current terms that are more widespread, particularly ‘PUSH short message’, we are commonly known as ‘mass SMS advertising’, that this word ‘mobile advertising’. The response rate is a measure of an important factor in this type of advertising is most concerned about the information released by one of the elements. A high response rate of ‘Short Message ads’ not just a ‘mass’ so simple, in practical work, to effectively improve the response rate text ads need the system to consider the following aspects: Data Quality The data here refers to the target audience groups, a collection of relevant information affecting the response rate of the most fundamental factor. Includes two aspects: A, the data quality The key target group is the phone number accuracy of the data. The exact number of advertising messages in order to ensure the arrival rate. If the number of data is not accurate, the target audience not receiving information,竹篮打水一场空 . Number of accurate data is a basic requirement, then they have to check whether the audience of the product features and your match. For the consumer income, occupation, education level and other demographic data and consumer habits, behavior analysis of the information to see whether they really need your product. For example the high-end products, but for the general public for dissemination, feedback on the expected and showed a low rate. Source of the data is very important. If the business is purchased using external data, you need to pick out the