Feel the pulse of 2006 Marketing Track.docVIP

 PAGE \* MERGEFORMAT 9 Feel the pulse of 2006 Marketing Track Medicine and health care market for the current policy context as well as marketing trends, combined with the market this year, a number of specific cases of analysis and reflection, I believe that in the future of marketing in the pharmaceutical and healthcare products, there are six trends in the industry and must be attention, they seriously need to go to Trader product to control. Away from the plane soft-wen In the past media outreach model, the flat soft-Man is undoubtedly the Medicines and Health Products Marketing is one of the heavy weapons. Sharp plane can pass through to consumers of all soft-text hard defensive armor, achievements of several heavyweights of-class vendors, such as Shanghai Jian special (Melatonin), Nanjing in the veins (in the vein far red, the pulse magnetic therapy pillow) , Acorn International (OZing) and others. Among these, the flat soft Youyi Wen played a role in arena, both would say that the sweet talk of exciting, will talk about some esoteric technical terms, but also poke people do find some weakness of the ‘knife language’, such as’ Woman 40 tofu dregs’, ‘what the mortality rate as high as 95%’, etc., is definitely a good means of unloading. The greatest magic of soft paper plane is cheap, and reasoning. Flat soft paper much cheaper than the CF, while the truth speaks even more clearly, more lethal moment; than the radio medium, though more expensive, but the ‘knife phrase’ stabbed one weakness, so a rapid effect. Plane Soft Man’s biggest weakness is the Government strict management. Because the plane was full of soft paper original sin. The text of the original sin from flat soft Chinese-style medicine and health care market and corporate characteristics, a group of businessmen who do not speak the brand fame and fortune only to stare at notes, so the concept of overdraft, overdraft efficacy, overdraft credit, aimed at fast looting, cash money. However, a