Fenjiu Group animal husbandry Spring header into the market sold more than 20 million years the mystery of.docVIP

 PAGE \* MERGEFORMAT 17 Fenjiu Group ‘ animal husbandry Spring’ header into the market sold more than 20 million years the mystery of In recent years, relatively rapid development of Chinese traditional wine liquor brands, mostly to enhance the parent brand through the successful promotion of sub-brands, while the combined market potential is formed. Whether it is liquor magnate ‘Wuliangye’ or Luzhou Luzhou originator or the originator of fen fragrance, the contribution of sub-brands account for most of these strong business market Banbiheshan liquor. This independent operation by manufacturers to buy the business or the OEM’s business model has nothing to do. Along with the sub-brands JLF, Liuyang River across the country as represented by the ‘big ads, big public relations, comprehensive nets, focusing on revenue of fish’ lack of effectiveness of marketing mode, ‘bunker tactics at every step, to build a strong regional target markets ‘The marketing era has already arrived. At present, although a number of brand-name liquor companies are in the sub-brands its weight-loss campaign, but retained the promotion of high-quality sub-brand approach for more than 50% of their yards against the regional target market setting, the best proof of this than Wuliangye 198 brands in the framework of the eight sub-regional strategy for the brand. In other words, these sub-brands within a unit time if the target area can not be a strong brand on the market, this sub-brand is the failure to reach a certain percentage of the amount of the failure of the sub-brand liquor will definitely weaken the overall market competition, corporate strategic goals. Therefore, for the country’s famous liquor brands, how well the layout of its own sub-brand to successfully import the best target market and successfully create sustainable development in the region to play a strong brand, is its organic and indivisible part of strategic marketing . It is also their concern and research should foc