Fenjiu how to go very far-.docVIP

 PAGE \* MERGEFORMAT 8 Fenjiu how to go very far? Fen, a people familiar with the name of a ‘restaurant by asking where they have, shepherd Yao Zhi Heng Fa Chuen’ spread the world. Fen is the excellent quality of its supreme fragrance in the domestic and international award-winning. Although the road to development has also been some setbacks, has also been the case in 1998, with alcohol being implicated in a time brought to its knees. But the fen, after all, to stand up, and in recent years, surging on the path of development, in 2006, to 2.38 billion yuan in sales and profit and tax dollars to continue to sit tight in the wine industry, the fourth top spot. , Industry insiders wonder fen such rapid development momentum is almost invariably the same time, the development of the fen expressed an optimistic attitude, because it does not seem to resist the oncoming force, it seems that the entire wine world on a wave fragrance of the wind blowing, fen re-found confidence, re-picked up the ‘fen boss’ dream, even hope, in the short term and Maotai, Wuliangye together to form the three pillars of the new liquor market pattern. Road, on foot! Objectively speaking, the fen now faces the biggest challenge of Wuliangye and Maotai strategic opportunities, the key is - how kind can be achieved? Fen road development problems and challenges facing the An operating mode of the pros and cons Fen is being taken Wuliangye similar to the ‘joint venture companies’ mode, to the present, in addition to Heng Fa Chuen series, the shares of plant operations and even fen Fen-old 100 series and high-end ‘blue and white porcelain’ fen has a brand operators to function within the group is mainly fen coordinate production and advertising investment and so on, fen basically does not engage in market operations. However, due to irregularities in brand development, leading to the development of the brand operators, the level of both good and bad, this mode of operation in the implementa