Financial magazine business model trends and challenges in transition.docVIP

 PAGE \* MERGEFORMAT 15 Financial magazine business model trends and challenges in transition With the deepening reform of press and publication industry and sustainable development, finance and economics journals, “the third time sales” to explore the theory and practice of trying to achieve new breakthroughs, but also face sharp challenges. Based on the theory of the media of the third sales and market practice, on the third well-known financial magazine sales of observation and analysis, financial magazine business model of China and the challenges in transition with new ideas and insights. Market Segmentation and “the third sale of” new opportunities In the news publishing industry, it is customary to sell its own journal content, that subscribe to the magazine called the “first sale”, the journal readers to ads for the audience, the sale of certain pages of specifications called the “second sales “, Journal of the play to influence and brand resources to achieve economic and social benefits of the journal market is called” the third time sales. “ Journal of marketing is the core of the third tap the market value of periodicals and form the market can effectively extend the value chain. Many financial magazine of the third sale has already achieved considerable results, advertising, circulation revenue than an increasing proportion of total income, some journals do show through, forums, and so has the annual salary, number of journals also content into books, audio and video products, and even use its own resources to develop and sell the database, and try to provide the depth of management consulting services, and create a new profit model financial journals. Popular today in the online media, website operators have become an important third way of sales. China have set up the majority of online financial magazine, online and offline integration, promote online subscriptions. At the same time, SMS has become the third financial magazine sales ne