Financial crisis in the context of the cultural industry marketing strategies.docVIP

 PAGE \* MERGEFORMAT 13 Financial crisis in the context of the cultural industry marketing strategies [Abstract] the cultural industry is a matter of national security, the national spirit and ethnic heritage of the industry, the world economic crisis under the impact of cultural industries will be subjected to deep and widespread. Face of a shock, it is necessary in response to changes in the flow as follows: culture, property market, the focus on recruiting innovation, and greater use of cooperative development form; film, art, literature, media, etc., increase financial topics and themes to easily enjoyable works creation and dissemination, entertainment, fast-based, theme-oriented; change the profit model; increase in the family as a unit of cultural offerings. The face of crisis, the Government should play a leading role: integrating resources, build a platform to enhance confidence, rationalize relations, and strengthen guidance, a strong pull: use the opportunity to carry out industrial restructuring; to strengthen policy support and fund-induced; strengthen exchanges and promote cooperation. Cultural enterprises to meet the challenge, creating the future: the creation of fine, says winning; throttle open-source; strong qualities within and outside the plastic image; reverse marketing, the momentum and the soil; close track of ‘danger’ to ‘machine’. [Keywords:] the cultural industry; financial crisis; marketing strategy Cultural industry is a matter of national security, the national spirit and ethnic heritage of the industries are the driving force of economic development and new growth points, the Cultural Development is an economic structural adjustment, improve people’s livelihood, to build a harmonious China’s needs. Cultural industries, most industries is to meet the ‘clothing, housing, OK’ after the basic physiological needs to meet the spiritual needs of the industry. Therefore, the economic crisis under the impact of cultural industries wil