Financial crisis in Chinas auto industry to explore new marketing strategies.docVIP

 PAGE \* MERGEFORMAT 14 Financial crisis in China’s auto industry to explore new marketing strategies Abstract: In the financial crisis, the domestic auto companies to respond to various challenges, marketing strategies are ongoing basis. Start with children, help the child the first time in life to shape the brand image; co-branding marketing, is conducive to the sharing of resources , sharing and win-win; video implantable marketing to promote their products has become a recipe for automobile manufacturers; Experiential marketing helps consumers choose the most rational of their own products, thereby contributing to turnover; car supermarket model known as the following “4S store model,” a channel after the revolution; automotive marketing talent strategy is still the eternal theme. Keywords: financial crisis, automotive industry marketing strategies With the rapid development of China’s auto market, how to deal with increasing competition, has become a priority in car factory, business issues before the financial crisis facing the automotive industry under considerable pressure, and how in this context is to achieve business growth many car prices is an urgent need to successfully deal with challenges in order to seize the market, the domestic auto companies also continues to introduce new marketing strategy. First, the brand marketing dolls No brand of the vehicle is the engine, sofa plus iron. Fortunately, the domestic car brands have developed their own brand strategy, although the specific content of the author is unknown, but domestic companies are trying to shape the brand, think hard to enhance the image, twisted hard thinking to do to increase sales. China’s auto market must start with children, which is China’s largest automobile brand of hope, but also need long-awaited hope in the car, the most common brands are BMW, Mercedes, Audi, Ferrari, Buick, Hyundai, Honda , Jeep and other foreign brands, domestic brands is ext