Financial crisis corporate marketing strategy selection.docVIP

 PAGE \* MERGEFORMAT 13 Financial crisis corporate marketing strategy selection Decline in sales revenue, cost compression, redundancy, reduce enterprise business section and so on, this series of phenomena linked with the financial crisis, in the context of such market, companies how to respond to the crisis brought about by the changes to become the most popular business topic. In fact, the company can be the financial crisis is seen as a kind of environmental changes outside the enterprise, but such a sudden and dramatic changes in the environment. In fact, the company has been changing external environment, but also by globalization, networking and information technology to upgrade and other factors, changes in the environment are increasingly complex and faster. Even without the financial crisis, companies also need to enhance the ability to adapt to rapidly changing environment. Environmental changes brought about opportunities and threats Each year, companies will have to do strategic planning changes in the environment have a more profound understanding, which would require changes in the external environment business of sorting out and a comprehensive analysis and deep understanding of the environment behind the opportunities and threats. So, how the environmental analysis found that business opportunities and threats are the most important purpose of environmental analysis. Operation of an enterprise environment are as follows: As can be seen from Figure 1, consumers, competitors and companies in the external macro-environment and industry operating under the influence of the environment. The external macro-environment changes, will the industry, consumers and competitors have an overall effect: consumers, competitors and business-to-generate dynamic responses to changes in demand, while changes in consumer demand or marketing companies for strategic behavior of the most direct cause of the . Company’s marketing strategy revolves around the need f