Fifth Season why not pop up.docVIP

 PAGE \* MERGEFORMAT 9 Fifth Season why not pop up Fifth Season, is Jianlibao has just completed restructuring and leadership changes in the capital, after looking at the new heart of the brilliant masterpiece. Zhang Chushoubufan, so the speed of transport capital to launch a new season, new packaging, new concepts, new advertising, a thriving scene, most of the experts and scholars are critical of the view of the Jianlibao recommended that sports drinks are the main attack, suggested that there are at the core of Jianlibao proposed to improve the channels, to build marketing teams are also with them. The reality is that listing with the World Cup Season, shouting ‘now popular’ slogan, and today did not pop up, which forced people to ponder. A personal point of view I do not explore the Jianlibao strategy, only Season targeted venture to this analysis, although drift is suspected, but if the provision of development information for the Season, then my sincere comfort. Brand extension failures Season’s brand positioning is aimed at urban youth groups, to provide fashionable casual drink series, the shaping of self, treason, easy, fantasy, fashion brand personality. From the location point of view, this is nothing wrong, but I believe that Season positioning is China’s beverage market gaps and opportunities for points, after all, young people today is tomorrow’s consumption, the main force in the case of the absence of competition, the first 5 Quarter easy to set up leadership position in this field. But the problem is Jianlibao support? Season’s original intention was to borrow Jianlibao brand to sub-brand approach, rapid introduction of Fifth Season, the operator may want to borrow the idea of the visibility of Jianlibao to help the relatively weak Fifth Season, it should be said that the success of advertising through the World Cup , Season of the brand concept is very easy to achieve, and now the Season has been not well-known issues, can be said that a ho