Four-step Wumi small brands big names turn channels.docVIP

 PAGE \* MERGEFORMAT 8 Four-step Wumi small brands big names turn channels And similar to many industries, cosmetics industries many brands, cohabitation, monopoly-type big brands do not appear. No large-scale consolidation in the industry before the arrival of a number of channels has been more fully developed, especially commercial private use, through the buyout stores, and gradually mastered a greater say, the birth of a number of Big Mac. In contrast, some manufacturers instead of occupying the disadvantaged. Jiangsu Guorong Cosmetics Trading Company (a pseudonym is. It annual sales of over three million, more than 300 private use, most manufacturers in the industry billions of annual output value of the case, however, already is a monster. Guorong network and service with a sound system, ample liquidity, strong ability of market-driven. But the natural channel of class shops biggest names in big pressure off, Qiaoguxisui, is not vague, ?? a large number of brands of no return . Elephant to dance with Guorong such, can neither be hurt, but also taken seriously, perhaps to jump the “four-step dance”, so that both sides find dancing fun. Steps one: to find hidden power Ideas: Most dealers started halfway, but also with relatives and friends, and family workshops with a strong character. If the vice president of accounting than the high pitched voice, emboldened hard, not surprisingly, she may be boss, than the department manager if there is a small clerical “ power “, not surprised, he is the boss’s brother. These powers are not from the organization, but from nepotism, the author will this power called the” hidden power. “face of these family businesses, make good use of hidden power’re putting more quickly. Implementation: Into Guorong commerce products to over five hurdles, a process to go down, at least for a few months, not coincidentally, there are a number of brands the front line, but not coincidentally, we are new in the local bra