Gado Po attachment strategies hidden crisis (Part I).docVIP

 PAGE \* MERGEFORMAT 9 Gado Po ‘attachment strategies’ hidden crisis (Part I) On the surface, is the emergence of the JDB saved or achievements of the Wong Lo Kat this century brand, but in fact see the JDB today’s success and future development of more attached to this lease in the Wong Lo Kat brands. From the enterprise business strategy point of view, If you add a Po does not change this ‘strategic dependence’ business model, it will hide a huge hidden crisis. First, the lack of autonomy JDB’s development, from the history of the development of China’s beverage of view, should be a special class, in a way that the JDB more commitment to the role of brand operators, rather than the role of corporate brand operators. And this great brand the role of operator, if it is their own product brands, will be beyond reproach, but the JDB, by contrast, operating the best product brands are leased came. Therefore, whether the JDB to Wong Lo Kat today the promotion of how successful, its relative lack of autonomy or, as the JDB is just the operators of Wong Lo Kat brand, rather than the owner. Although leasing gado Wong Lo Kat Po contract period is 20 years, enough to cast the JDB punched and kicked in the beverage market. But from the point of a long-term perspective of the development or the potential of a number of crises. JDB at least be faced with in the next three issues. First: a contract extension, although the JDB intervention to save and achievements of this century of Wong Lo Kat brand, but not necessarily the next owner will look at the past of mutual affection, the ironclad to continue to lease it to the JDB. Because operating in a market economy, any company based on the interests of certain considerations, profit maximization as the goal. If the half-way similar to Coca-Cola, Danone beverage giants such as unrelated, that the successful renewal of the JDB will create a lot of misfortune. Once the tenancy was born misfortune or unrelated, the JDB dri