Functional Beverage Marketing Breakthrough - Learn about Red Bulls obstinacy.docVIP

 PAGE \* MERGEFORMAT 9 Functional Beverage Marketing Breakthrough - Learn about Red Bull’s obstinacy With the Robust pulse of hot beverages throughout the country, selling off the market once again appeared functional beverage market potential space, a ‘functional beverage supremacy of the war’ will be staged. About functional beverages that we must say that a drink called Red Bull, after all, he is a pioneer in this market and temporary leads. Armed with a Red Bull, on the functional beverage market concerns, I would drink Red Bull has made some obvious and basic market research and analysis, trying to find out the Red Bull marketing phenomenon inherent source of the problem, and inferior race, hoping to engage in the beverage industry in particular, is a functional beverage marketing friend, full of communication, the other also hope to enter or plan to enter the upcoming functional beverage market, business, play a role in the market reference. Red Bull in the beverage market, they threw the running for a decade, Ben Lai ran looked up and he only went so far as the international cattle Zhuang nationality have been more Chinese local guy knocking back - Wahaha, a farmer spring, Kin-li-bao, Robust, uniform, Master, etc., but also on the nationality of players quickly see the International Coca-Cola and Pepsi in the shadow. Red Bull, but should be a Chinese saying goes’ got up early, catch the one night set. ‘ Red Bull in 2002 in the functional beverage market share of 70%, absolute monopoly and dominant appearance, but if the Red Bull 70% of the conversion to the entire beverage market, and how much he still occupies; 50% of sales come from Guangdong, Red Bull he can be regarded as a strong brand do; Red Bull said that the market is still in cultivation period of the market can be market has been cultivated for a decade, we need to cultivate how long (the cultivation of patience and Red Bull on the market is not only rare in the beverage industry, throughou