Functional drinks emotional drinks who can have the last laugh.docVIP

 PAGE \* MERGEFORMAT 7 Functional drinks emotional drinks who can have the last laugh In 2003, Robust With the ‘pulse’ to enter the functional beverage market, within a short period of one year, its sales of a breakthrough billion mark, pocketed the eye and the notes, followed by a large number of beverage companies quickly followed up, introduced Pocari Sweat special, activation, body drink, he or she -, Dongdong Meimei, screaming, Jin ran x, O, and other characteristics of effective beverage, in general, these features are functional beverage drinks full scope of However, from marketing point of view, Pocari Sweat unique, active, sports drink, fresh run x, and Australia belong to the true function of effective beverages; he or she -, Dongdong Meimei, screaming broadly speaking, there are also part of functional beverage category, but the future development of the market trend, should fall within the scope of emotional drinks. In accordance with these sub Act 2004 will be the functional beverage market, beverage drinks and emotional standoff between the years, from the current layout of view, functional beverage company in the lead temporarily, emotional drinks is still in the pioneering era, apart from ‘scream’ drinks Open claim to be ‘emotional drink’, he has her -, Dongdong Meimei and other drinks are still the attitude of alienation between the functional beverage drinks and mood. For a time, functional drinks and beverages in the end who will have the last laugh mood, but also not yet available. At this point, I come from a marketing point of view of the functional beverage drinks and emotional development trend of the future to make a prediction. Functional drinks, the market is limited room for development Functional drinks target population of young people, their core interests of the points to add energy to restore physical strength, its important weapons and good taste of carbonated beverages containing too much to overcome the drawbacks of carbo