Glanzs brand mark.docVIP

 PAGE \* MERGEFORMAT 9 Glanz’s brand mark Since the August 1995 sales for the first time topped the list, from 1995 to 25.1% in the year to June 2000 to 74.1%, Galanz account for a large microwave oven half of the market can be said to unify the world, come out first. In the international market, Glanz has become the world’s largest microwave oven manufacturer in the global market share of nearly 35%, performance extraordinary. However, based on experience curves and economies of scale theory, size of the business simply can not indefinitely continue to expand, it will at some point to achieve the maximization of profits for Galanz microwave oven production scale, this figure is 15 million units (Grand Shi YU Xiao-Chang Vice language). Galanz in the microwave production line has now reached a level of 12 million units, Glanz can rely solely on the future of microwave ovens do, do not rely on microwave ovens that can rely on what? It is gratifying that, Glanz’s management is also aware that a problem exists, initiated a number of diverse efforts. For example, in 2000 to gather together 2 billion of capital into the air-conditioning refrigerator refrigeration industry; in 2001 announced to spend 700 million yuan into a comprehensive water dispenser, electric water heaters, electric heater, range hoods, petrochemical, gas, and gas cookers, induction cooker, cooker, hot pots, disinfecting cabinets and other small household electrical appliances industry, manufacturing high-end large-scale production of small household appliances. Glanz that Glanz in small household electrical appliances and air conditioning industry, because there are two winning magic: The first action and skillful rolling development model - the first to achieve scale advantages and, ultimately, the price advantage; second is’ Glanz ‘the brand. Glanz not to be discussed first in the new product development model applied to the current success, but the Galanz Group to make use of ‘Glanz’ conduct