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Glanz to launch September Revolution
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Glanz to launch ‘September Revolution’
Into the air-conditioning industry off ‘big splash’, Glanz launch ‘September Revolution’
Last week, a full week, Galanz Group’s deputy general manager Yu Yaochang led the gang of horse, non-stop in Guangzhou, Beijing, Shanghai and the three held a press conference and threw out the remark: one-time investment in two billion yuan into the air conditioners and refrigerators refrigeration industry. Allow the industry to be more scared of that, Glanz made it clear that its air conditioners and refrigerators industry will continue to ‘cloning’ microwave oven model, persist in specialized production and puerile, strategy, product prices for similar products by about half.
Guess a ‘fight back’
Last year, Shunde, another well-known household electrical appliance enterprises - America’s access to microwave industry, the two relations have been tense and even confrontation. Therefore, it is the industry analysis, Glanz move is likely that in the relations with the U.S. trial of strength. Glanz has always regarded themselves as microwave oven industry, pioneered in the industry there is great white shark called. The beauty relies on its brand strengths and small appliances network advantage, forced to intervene in microwave oven industry. America’s microwave oven market, the two companies want to take this opportunity to hype themselves, sometimes intentionally or unintentionally, to belittle the other person.
But there are also the industry have raised questions about this Glanz intervene large household appliances is not only air-conditioned, there are refrigerator, Glanz not willing to work with all enterprise enemies Moreover, costly: one invested 2 billion yuan, equivalent to the current foreign one very large air-conditioning, refrigerator plant total investment. It is said that the United States air-conditioning of the input is 5000 million yuan, microwave input is 20 million yuan. If Glanz inputs d
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