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Going Global- Overseas Distribution Cheats
PAGE \* MERGEFORMAT 18
Going Global: Overseas Distribution Cheats
Preface
‘We do not do it through the distributors’ marketing’, but by our own direct operations. ‘This is the view of many vendors, as enterprises (suppliers) through foreign distributors in the local market to sell products, this view is not uncommon. In fact, the correct perception should be: when the enterprise can win a lot of work participation and support of distributors, it can be on a global scale with its distributors to establish a closer partnership. Today, enterprises must face the grim realities and challenges (especially in an increasingly narrow profit margins)! Suppliers often find: Enterprise through distributors to the process of the product to market is too far from satisfactory, not only wasting a lot, but also inefficient.
This article will introduce readers to the formation of enterprises in overseas, managing distribution networks must be carried out by work. Subsequently, we will introduce the reader to carry out these tasks in 11 basic steps for reference, and describes the common distributor of monitoring and management strategies (DMC strategy). Additionally, this article introduces readers to two Chinese companies to expand their overseas market success story.
1, companies (suppliers) should do?
Next, the contents of the help enterprises to form a comprehensive understanding of our own overseas distribution network during all the work needed, this part of the content will help providers and distribution partners through cooperation within the framework of the national and global sales of its own products.
1. To develop the right strategy - plan, plan, plan!
Many businesses are in accordance with this quarter or this year’s sales target to manage distribution channels, and mostly tactical behavior. This approach is not fundamentally to ensure that enterprises in the target market on the long-term success.
We served more than 90 countries worldwide over the ente
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