Gold wine Melatonin three generations-.docVIP

 PAGE \* MERGEFORMAT 11 Gold wine Melatonin three generations? October 28, 2008, Shi Yuzhu giant investment company founded in Beijing, announced the official opening in the health care products, investment banking, online games after the fourth battlefield health-care wine market, with wine giant Wuliangye strategic co-operation from Giant investment, as the total global distribution of gold wine. Shi Yuzhu boasted: ‘Gold Wine’ will earn back within three months of its 10 billion. Prior to this, gold wine selection, Qingdao, Shandong, Henan, Xinxiang two models listed on the market for test marketing, Qingdao, 5 months into advertising costs more than 300 million, back to paragraph 16 million yuan; Xinxiang invested 460,000 yuan, nearly 3.5 million yuan back to section . Gold wine can become Shi Yuzhu following Melatonin, gold partner, as well as the journey of the game after the fourth ‘Melatonin’? Shi Yuzhu in the end to what model to sell gold wine? Is in their long-standing ‘Melatonin mode’, or innovative ways of taking ‘s health-care wine wine on sale of land of gold’, or to take ‘Third Way’? Shi Yuzhu odds geometry, gold liquor, where the future road? Chinese wine industry is waiting, let us re-examine the idea of gold alcohol strategies, as well as ‘Melatonin mode’. The first question: ‘golden wine, Melatonin three generations’. Gold wine consumers who? Gold Wine How to Win with consumers? To some extent, Shi Yuzhu sell gold wine, in fact, ‘Melatonin three generations’ is Melatonin, gold partner, after the upgrade is a replacement of new products. For consumers, this year’s holidays, there has been a new face-saving gift brought home; and to channel it, just to meet its high advertising, broad distribution in the price transparency ‘Melatonin’ to a new Products added, with the avalanche of advertising bombardment, the channel never tired of business, of course. So Shi Yuzhu can use a not fully comply with liquor or wine industry, features the name