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Growth of Chinese enterprises are facing three problems
PAGE \* MERGEFORMAT 4
Growth of Chinese enterprises are facing three problems
How do I grow up? How long? Most of the enterprises is now facing a major problem.
The problem is not the traditional strategic doctrine mentioned too much, resulting in confusion of enterprises in practice. This book attempts to solve such a theory and practice of cross-cutting issues.
In the ‘breaking up - the change management marketing new thinking’ a book, I proposed to achieve sustained growth on a theoretical model:
Based on the above models, and change management on the marketing of research results, we believe that growth of Chinese enterprises to face the plight of the following three areas:
(A) stagnation
After a longer period of growth, companies are finding growth in recent years, the problem is not so much easier to handle before, as I have consulted a lot of businesses, a period of time have occurred to some extent the problem of stagnant growth, Some even appeared slower growth, how to effectively deal with these issues is a growing business faces a major issue.
(B) The structure of stagflation of the issue
The problem of trouble in the business growth behave is also very prominent. After a few years or even longer in development, many of our enterprise product line, brand-line, channel trend of marketing and sales organizations, and many other related marketing system has emerged as a very complex phenomenon.
This problem is actually more important there is a performance, that is, in many enterprises in a large number of people grow up, obtaining a ‘pot of gold’, after the foundation, it began its characteristics of resources and opportunities for the madness of expansion, a result of doing what is it? That is the business to be a ‘look beautiful’ and some things, such as a longer chain, and assets more, the huge workforce, and the head of the honor even more dazzling, but before long, they found these things , and did not bring the improvement of competit
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