Guangming milk tested in a crisis in how to respond-.docVIP

 PAGE \* MERGEFORMAT 5 Guangming milk tested in a crisis in how to respond? In the light of milk the day before the public relations crisis, Zhuo Yue Consulting is working with Sanlu’s PR company CEOs talk about Nestle milk powder incident and its impact on the industry. This friend of mine pointed out that now includes Sanlu included, the entire industry very nervous, on the one hand as a competitor, we must seize the opportunities brought about by the crisis Nestle, to seize their market share, the other hand, to strengthen prevention, no allow companies to own any problems, otherwise they will go to Nestle than the outbreak of an even greater crisis! However, that is, in this cusp, the light, or something went wrong! Its holding subsidiaries of Henan has been blasting ‘back to milk, milk expired metamorphic event’ (see related report). And this incident will no doubt further blow to consumer confidence in the industry, after all, are Chinese Nestle and a bright line on the market with big brands. Just think, even this brand of events have taken place so bad, what kind of brands and products consumers can rely on our extensive? Here, we have to pray, I hope that ‘the bulk milk powder incident’ not be repeated. On the current state of affairs, we still can not conclude, Henan bright milk plant in the real status quo, we do not know that such things in the light of other milk plants would not exist. But one thing, at least shows the light of its internal management, at least for its chaotic nature of corporate governance. Business done to a certain extent, the needs of corporate strategy in order to carry out external expansion to take mergers and acquisitions strategy is to be a normal economical. But the question is, how do you solve the post-acquisition management and monitoring problems in order to avoid the internal problems of the acquired businesses which may lead to the impact of parent brand. The bright external point of view is I do not need a lot