Guangdong- Summer staged Beer Wars.docVIP

 PAGE \* MERGEFORMAT 10 Guangdong: Summer staged Beer Wars ‘This year, the beer brand’s movements are not too great, except beer in western Guangdong Hainan Ricard such regional advertising, promotional efforts to larger, the large-scale advertising, promotion, buy a gift activities are relatively small, and Fujian beer market popular than the open bottle of prizes, the current relative calm in the Guangdong market. ‘ Turning to the status quo of Guangdong beer market, one dealer told the reporter. In 2004, Guangdong Province, 2.54 million tons output of the beer industry, the profit nearly 6 million, accounting for a total profit of 3.0 billion beer industry 19%, according to the Guangdong Alcohol Monopoly Bureau estimates, three years after the beer production in Guangdong Province will exceed 5 million t. Guangdong beer market, with its huge capacity and attractive profits to attract national companies. May 20, Venus Beer announced: Venus beer in Zhongshan City, Guangdong Province invested about 9 million yuan, annual output of 300,000 tons of beer over the scale, output value of 1.2 billion. Project is scheduled to formally begin in July 2005, by the end of full production. The one hand, the rapid expansion of production capacity, on the other hand the market capacity is relatively limited, beer market, the Pearl River in Guangdong, Qingdao, Jinwei, San Miguel brands such as how to solve the contradiction between production and marketing? With the shopping season approaching, a new round of beer began in earnest in World War II, will it? This year is the price war staged, brand promotions, or World War II World War II? I found that, with the advent of the season and the substantial increase in production capacity, Guangdong beer market has staged a beer war. Price War: began to take shape I opened in Guangzhou, a new member of the village of Carrefour shops to see most of the beer brand launched Standees and special promotions, price wars beginning o