Guizhou Wine- brand break through the password.docVIP

 PAGE \* MERGEFORMAT 19 Guizhou Wine: brand break through the password ■ Dialogue guests Wan Hing Kwai Wanjie 1000 policy advisory body branding amp;amp; marketing chief adviser, ‘China Alcohol Market Research’ magazine editor and chief planner, the famous wine marketing expert Xiao Jin-chun, Guizhou wine factory in charge of product development and brand communications manager, general manager of Guizhou Lido Wine Co., Ltd., a famous professional managers and real wine marketing expert ■ Editor’s Note Guizhou is China’s main wine producing areas of industrial development and resources on areas. The constant in recent years, technological advances and market changes in order to liquor industry-based wine industry has gradually become Guizhou advantage of the main pillars of the regional economic development. In the ‘15’ period, with tobacco and alcohol-based traditional pillar industries, and be further consolidated and strengthened, and become the largest contribution to economic growth is one of the industries. According to statistics, ‘15’ period, in order to plant the Group as the core of Guizhou Maotai liquor industry, various economic indicators has shown a high growth rate. Guizhou Maotai, ‘15’ contribution to the state during the tax 6.54 billion. From 2000 to 2006, Maotai Group’s sales revenue from 16 billion yuan to 50 billion yuan, an increase of 2 times; taxes from 8.4 billion yuan to 31.5 billion yuan, an increase of 2.7 times; from 1998 to 2006, Maotai average annual increase in wine production reached 1,000 tons. ‘15’ during the period the Group achieved an average annual Moutai more than 20% for 7 years by leaps and bounds; as a ‘Eleventh Five-Year’ open-door, 2006, a breakthrough Maotai 13,000 tons of production capacity, sales volume of 8310 tons; again more than 20% growth rate to achieve the Group of 8 years in Guizhou Maotai grow by leaps and bounds. With the escalation in the consumption of high-end liquor market in ever-growing de