Gujing Distillery soft-launch strategy and effectiveness analysis of the text.docVIP

 PAGE \* MERGEFORMAT 11 Gujing Distillery soft-launch strategy and effectiveness analysis of the text Gujing Distillery Company in 2001 introduced the ‘new century, new Furui, Gujing Distillery innovation Storm’ marketing project has been upgraded, there is focus on a planned, systematic medium newspapers across the country, continue to inject Gujing brand of soft-wen advertising, delivery, covering the main focus of the brand Gujing the market, put the authority of the media, including national newspapers and ‘People’s Daily’, ‘China Comment’ and economics major newspaper, ‘China Business’, positioned at the liquor dealers of the professional journal’ China Sugar Trade ‘and’ wine marketing ‘, Anhui mainstream newspapers’ Xinan Evening News’, Henan, first reported’ Dahe ‘, the only provincial-level Zhejiang Evening’ Qianjiang Evening News, ‘Shandong’ Qilu Evening News’ and Liaoshen Area The ‘Liao Shen Evening News’. Now its launch strategy and results, to make a brief analysis for the industry reference. Three strategies to broaden the text put in the path of soft Gujing In 2001 the beginning of Gujing wine company in product innovation, quality, innovation, channel innovation, media, innovation, management innovation and other aspects of the market all the others are effectively under way. While its media strategy, brand innovation and quality, and determine the new century Gujing Distillery ‘innovative storm’ marketing, the trend of upgrading works. Throughout Gujing brand media strategy can be sure that: Gujing brand has never been flawed, nor has it stopped advertising and publicity, the brand has accumulated, it has eight wines, four reelection national gold medal, China well-known trademarks such as honor, and has a Gujing brand = 3.738 billion yuan industry position. However, a large number of communication in the information age, Gujing brand building faced with a series of media communication barrier. One of the obstacles: ‘Advertising Law’, ‘alco