Group culture and the marketing strategy - marketing through the cultural background to see gifts.docVIP

 PAGE \* MERGEFORMAT 8 Group culture and the marketing strategy - marketing through the cultural background to see gifts ‘This year is not festive gifts, gifts only cost Melatonin. ‘Phrase sounds vulgar language of advertising in China, including women and children almost. So many people feel is such a tacky ad reveals the Melatonin marketing a key reason, and led the market Melatonin peak. Why let a lot of people resent advertising behind the product can still be achieved if more successful? This is the group from the Chinese culture and talk about ... ... A group of ceremonies and cultural China has always been known as the ceremonies, even though the exchange with the West as more and more people began to gradual acceptance of Western culture, and even the rebels themselves as traditional. However, through this local appearance, we can still clearly see the traditional culture in the mainstream society. I remember there was a song called ‘Chang Huijia look’ has been popular in river north and south. Why red? In addition to music, the melody itself, we would like to believe in it even more important point is brought back home the Chinese bones plot, has attracted wide sympathy. Hence, there will be no music in the Western market, only certain markets such as China will smash hit. Similarly, such as Melatonin marketing will not succeed in Western markets, and only in China, before it can almost deprived of accommodation. No matter how popular Western culture in China, the Chinese people at home do not have much awareness and change, the pursuit of warm, happy family is still one of the values of most people. Therefore, we often put ‘married’ and ‘career’ merged to become two major events in life. The concept of family is a manifestation of group culture, in fact, the Chinese society for thousands of years in the past relied on this kind of ‘home’ system to the maintenance and transmission. In China, the whole country by the hundreds of different surnam