Grain marketing marketing innovation under Dojo.docVIP

 PAGE \* MERGEFORMAT 7 Grain marketing marketing innovation under Dojo Who spent a lot of money into TV advertising, outdoor advertising and print ads, has become a large number of civilian production companies habits. This habit, once formed, will be affected by more than a decade of Chinese enterprises. As of today, still led the new products, advertising and brand promotion of the spread of the main camp, even if the new marketing revolution was launched, the new path opened up, the birth of the new strategy and new models of maturity, such as online advertising, wireless advertising, online video advertising, Building Digital network advertising is still hard forms of advertising, according to the mainstream. Similarly, business promotion expenses, accounts for the largest proportion are basically ads. Advertising oceans, the general who is the most creative interpretation of the brand’s core values, who summarized the effect of making the most able to seize the audience’s eyes, who put the number of ads the more the frequency the greater the likelihood of whom come to the fore the greater the become the industry a greater probability of dark horse. However, we can find, ‘as also ad loser ads’ phenomenon occurs when a large number of advertising is wasted what is essentially routine. ‘I know that my 50% of advertising is wasted, but I do not know where to waste. ‘Has become a famous classic. It also reflects the invested heavily in advertising and excessive waste of the negative phenomena. Recently at the cusp of the ‘grain temple’ in the product promotion is also committed such a mistake, so to speak, a huge advertising expenditures become one of the major reason for the shortage of funds chains. A CCTV internal data show that in 2005, 2006, 2007, the first 11 months of the three time periods, grain temple in the CCTV advertising costs (published cases of prices) are 4.78 million, 89.7 million yuan and 431 million. Far more than in 2006 after two yea