Hand the fundamental analysis of fruit and vegetable juice marketing mistakes - and to talk about four elements of successful marketing of beverage brands Mode.docVIP

 PAGE \* MERGEFORMAT 15 Hand the fundamental analysis of fruit and vegetable juice marketing mistakes - and to talk about four elements of successful marketing of beverage brands Mode 1, hand fruit and vegetable juices, everything is ready, only a strong wind, Mr. Zhuge where? Beijing SHunxin Agriculture Company in Beijing’s hand fruit and vegetable juices can be considered a country more well-known fruit juice beverages brand, its product development as compared with other similar products do have new ideas, but also the backbone of the major marketing, there is fortunate that the original Coca-Cola’s marketing talents in China team, Coca-Cola has always been a world-class marketing, brand planning and channel, terminal, promotions and other marketing operational capability is known in the industry, coupled with SHunxin Agriculture Company funded, in marketing and advertising have also invested a lot, especially in Beijing, Guangzhou, Shanghai and other big cities, each city one-year extension costing up to several million dollars, or tens of millions yuan. For example, in the Shanghai market, I personally did some small investigations, found that many supermarkets and convenience stores also have hand fruit and vegetable juice products, and display the location and the best ranked sides the largest basic and Lulu, Coconut Island, first-line brands put together, and from time to time throughout the arrangement or purely promotional campaign to promote the public welfare activities, point of sale staff although not a very good evaluation of their products, but also good, therefore, from all perspectives, their sales can not say that to do bad or not doing their best. Logically speaking, the company’s products to market has been four years, after a long period of market entry and growth of the first phase, it should be everything except hit the jackpot money. However, the unexpected and the company leadership worries that the company not only did not like ot