Health Food Store Marketing- I exist I am good I am happy.docVIP

 PAGE \* MERGEFORMAT 7 Health Food Store Marketing: I exist I am good I am happy Medicine and health products market confusion, the variety of the many, the means of the diverse, rated as one of marketing a unique landscape. Cruel vicious competition, false advertising, or spread of a crisis of confidence of consumers, as well as foreign direct giants pressing harder and harder, in short, so that many health care products companies are all in the search for self-development of the marketing model. A few years ago experiential marketing, conference marketing, service marketing, database marketing, or network marketing and other new marketing model should influence the health, and is more and more widely used will have a logic to them. However, in the booming after a while, and now finally entered the cold amp;quot;winter.amp;quot; Since the introduction of direct sales method, which walk on the edge of the marketing regulations, and eventually subjected to ‘rules of the game’ is blocked. In fact, as the means of identical copies of this crazy marketing model from the day it was born, had been doomed to behave when they are shipped Jian. Chinese medicine and health products market calls for a more scientific and rational, and the status quo for the Chinese market a new marketing model. Now, a set of image display, communication, communication, product sales, after-sales service as one of the store service marketing model came into being. We speak of shops, which is in the original counter propaganda and its function on the basis of the terminal expansion and extension of the specific, not only the rich in the implications of a more tension on the extension. Health care products into the store marketing model is a kind of indisputable fact. For health care products is concerned, inevitably there a consumer confidence crisis. The crisis comes from the individual health care products companies use deceptive tactics production, marketing health care products, but a