Health Food Store 7 kinds of pattern analysis and prospects.docVIP

 PAGE \* MERGEFORMAT 12 Health Food Store 7 kinds of pattern analysis and prospects According to the statistics: the developed countries, especially in American society for more than 80% of total retail sales concentrated in the commercial retail chains. China’s retail and service industries in recent years has also set his sights on franchising Yetai. In particular, in 2002? In 2004, the chain industry, from the total retail turnover of less than 10% developed to 30%. The number of trades by the hundreds of kinds of grown to more than 3000 kinds, from real-estate agents, car sales and service to the steamed stuffed buns; from Beauty salon to cleaning shoes, almost all related to the life of the products and services. Extremely sensitive to market health products industry also is watching the development of this marketing model, and actively explore and practice with. With the Franchise industry in the state of development of our country, like health care products franchising is also still in a young, healthy full of hope, while another fraction of a lack of order in chaotic twists and turns a lack of rules. I had the building of China’s health care products industry, shops have done some research analysis, in this ready to push some of his colleagues to share experiences introduced to the industry. The author summed up China’s health care products market, there are basically seven kinds of store-building models exist, this paper, a brief analysis of these seven kinds of models, and its direction of development to do simple prediction. 1: shop enterprise integration type typical representative of the enterprise: Amway Sunrider Such health care products store model is a typical form of the industry. Shop businesses often use to build a basic direct marketing model, it can be said of health care products based on our government restrictions on non-store marketing, a kind of helplessness after the selection. Store is actually franchisee’s office, does not be