High mountain peaks I - capture the high ground of home building materials market.docVIP

 PAGE \* MERGEFORMAT 9 High mountain peaks I - capture the high ground of home building materials market Remember when your driving license school, learning is not an ordinary car C of this, but the truck’s B. Driving instructor said something that was very home, then: Why let your school B this? Because you learned to drive a large truck, and then open the same car just as easy to open toy car. When told by coach, learned to sweat after the open truck, does that remark is true. When doing overseas marketing of the service in the Haier Group, China’s largest home appliance, when Zhang Haier, a famous overseas strategy is “difficult before they are easy”: not easy to do first, like other domestic companies in Southeast Asia, Africa, but the first do the most difficult U.S. market, and the first in the United States to establish factories and marketing company. Zhang’s logic is this: in the market is the most mature and most competitive market can stand our ground, to get market share, establish the Haier brand in not attack other markets overseas, no less than the hills of the. Facts have proved that Haier is the brand internationalization of Chinese enterprises doing well. It appears that driving school instructors and Haier’s Zhang are the same thing. Easy things first saw that it was sunny, but the road that gets tough, the first tackling the difficult, looking at a thorny, but this way further and further large, further and further smooth. For home building materials industry in terms of marketing in the cabinet, compared with furniture, flooring, sanitary ware, tiles and other industries, is undoubtedly the greatest degree of difficulty of marketing. If the cabinets do marketing through so thoroughly, and do other home building industry marketing should be the capability . This is the above-mentioned first help themselves. Cabinet industry, given the difficulty of proof from one side. Predators are many Chinese home appliance test the water over