Hit wherever I wanted - to target consumer groups targeted the implementation of the work in marketing.docVIP

 PAGE \* MERGEFORMAT 5 Hit wherever I wanted - to target consumer groups targeted the implementation of the work in marketing Forced by competition in the market, holding a rifle to fight the kind of shot, to catch up with who is who marketers have been considered relatively rare, and now they have understood the order to increase the hit rate, only more focused, targeting fire So, they began to do market segmentation, consumer groups do target location. However, Shier like target practice, painting a target easier to hit hard.啦 according to age, occupation啦 , income啦 or psychological characteristics of target consumer groups positioned to write on paper, but where to find such a consumer? The boundless sea, whose forehead is also not close to the posted child, all right to go anywhere holding their own curriculum vitae. If you can not communicate directly with the target consumer to disseminate product information, then what is the use market segmentation End? Is not the traditional forms of marketing and communication? Cost does not still be cut down? Thus, whether the target population targeted marketing efforts in the implementation in practice, it is very test of marketers kungfu. Marketing Planning Co., Ltd. Beijing every man for God side plates Qianliexin Capsule Qingdao marketing theme of the activities is a successful example in this regard. God is a square card Qianliexin capsule indications of chronic prostatitis and benign prostatic hyperplasia a new generation of efficient medicine. Let’s do target consumer groups for its position. First, male; second is the elderly. Prostatitis and benign prostatic hyperplasia incidence of apparent age characteristics. The incidence of chronic prostatitis mainly concentrated in 30 to 60 age group, the incidence of benign prostatic hyperplasia with age and increased between 30-40-year-old was 40.8%; ... ... 95.5% over the age of 80, the two diseases are common in patients with Therefore, the target population