Home appliance chain of department stores to fight predators-.docVIP

 PAGE \* MERGEFORMAT 11 Home appliance chain of department stores to fight predators? In recent years, with Gome, Dazhong and Suning, Yongle and other large rise of the professional appliance stores, major appliance sales once the terminal block in a department store are within a narrow alley. However, these chain predators have not achieved some success and lay down their arms: Country United States plans to add more than 130 stores in 2005; Suning plans to open 150-170 new in 2005 stores; Wing-lok, the total number of stores planned by the end of 2005 to achieve 250, and in April to enter the Beijing market; the five-star high-profile announced its entry into Henan, Zhejiang, Chengdu market, to begin the national pace of expansion is expected in 2005 a new shop 122; Dazhong announced at the same time advancing the country’s 12 provincial capitals and cities, plans to open 60 are in an area of more than 5000 square meters large home appliance chain stores, and the first moved into the area will include Guangzhou, Shenzhen and Nanning in Guangxi. Are department stores really have to defeat at the feet of specialized chain stores do? May not be! If you really want to department stores could bring back those glory days at the local, then we must first understand their own position and advantages, the maximum integration of resources to find their own place and direction. Here the writer’s support for the department store on the recipe and hope that a reference in these shopping centers. First of all we have to analyze the department store’s own advantage: One of the advantages: general old-time department store was established earlier, in the minds of consumers have a certain reputation and status, business reputation, are better. Advantages of the two: set off a strong ability to facilitate the procurement of a variety of merchandise. Advantage three: a good shopping environment, decoration, store layout own special characteristics. Advantages of 4: Compa