Hongjinlong- brand image conversion for whom pay for it-.docVIP

 PAGE \* MERGEFORMAT 3 Hongjinlong: brand image conversion for whom pay for it? People’s Daily Press in September 2004 published a description of Dalian Zhen-Ao Group entrepreneurship development documentary book, the title is called ‘thinking power’, the book contains a Dalian Zhen-Ao Group chairman Chen Yusong February 28, 2004 in-house ‘study Mao Zedong’s Top Ten ways of thinking’ on the topic of his speech: ‘thinking of how far, the business will be able to go far’. See this title as well as the title, people immediately think of the Wuhan Tobacco Group in October 2003 the country began after the major power of media to promote the ‘Hongjinlong’ brand new slogan: ‘thinking of how far, we have can go far ‘and’ thinking power, mobility ‘. I can not help but Dunsheng curiosity: Zhen Austria Group and Wuhan Tobacco Group, the senior leadership of their respective companies went so far as the development of thinking such as ‘cloning’ in general completely approximate! Later, the author and from the information in the notes, ‘Hongjinlong’ new ads who started wearing a spacesuit ‘astronauts’ new image, is in fact the same as the tobacco brand ‘Red Eagle’ ad strikingly similarApply . At this point, I could not help also confusing, this phenomenon is the ‘Great minds think alike’, ‘coincide’, or the idea of imitation, creative copying? Afterward, visit the company’s Web site marketing plan Mr. Ye mind suddenly clear up the doubts, the original ‘Jane O’, ‘Red Eagle’, ‘Hongjinlong’ three corporate branding planning services by Mr. Ye’s commitment to 3 business branding Mr. Ye is planning military counselor. One can imagine that a person’s idea of selling to different buyers, models of the shadow would be difficult to avoid. Brand communication taboo: Creative intellectual property rights can not be exclusive Brand competition on the market is essentially the image of the spread of competitive differentiation, only the difference of the audience will form a perceptu