Hoogewerf brand Jinke mind - China Mobile series of ad reviews.docVIP

 PAGE \* MERGEFORMAT 19 Hoogewerf brand Jinke mind - China Mobile series of ad reviews Jinke new ‘Show’ Few years, mobile Deng Jin Ke. In 2007, the Hoogewerf issued in Shanghai, ‘2007 Hurun Brands’, a total of 50 Chinese brands chart. China Mobile’s brand value to 284 billion yuan Xide Gold Branch, the Industrial and Commercial Bank, Bank of China, Construction Bank, China Life followed by the top five Movement, the Olympic Games new ‘show’. Mid-2008 before the Olympic flame lit, TOP sponsors have already begun to spread on the stage a big show of their own corporate culture, brand spirit, few Zhizuo product promotion, and we all know what kind of time to do things , but not all brands of its asset accumulation has reached the spirit that can be on the stage to talk about culture, and with the Coca-Cola, Samsung and other brand-building process of science, has accumulated a wealth of corporate assets, compared with the domestic many enterprises just not even get rid of product promotion stage, but in order to marriage with the Olympic Games, as well as the expectations of the Olympic Games sponsorship through recourse to the identity of its own brand of propaganda to make a change overnight pheasant Phoenix, silly very naive, that is, ideas and corporate brands such as the stage of the objective situation, so that we have not yet sounded the starting gun, when the Olympic Games ahead of insight for the next show a hodgepodge of brands of Chinese enterprises in which the breakdown of Hengyuanxiang Wu Su representative than the 12 Chinese Zodiac, so bland add a little New Year 08 topics and memory, but as a marketing person, business people also hope that a good deal from memory, can learn something, when 07 of the brand stand out Jinke again with ‘the masses of the people Huyou’ show a little fresh thinking, China Mobile’s Olympic refueling advertising and advertising in recent years, communication and brand-building model can be said that domestic enterprise