Household electrical appliance enterprises operate multi-product integration Analysis of the changing patterns of marketing organizations.docVIP

 PAGE \* MERGEFORMAT 19 Household electrical appliance enterprises operate multi-product integration Analysis of the changing patterns of marketing organizations China’s home appliance industry is relatively full market competition, the industry, whether it is industrial strategy, business strategy, management model in other industries have referential significance. Ministry of Information Industry released by Chinese household electrical appliance industry in 2005 profit margin of 0.61%. Since 2002, several years after the profit decline, China’s home appliance industry has entered a cold winter. In addition to a very few enterprises, China’s household electrical appliance enterprises are at the edge of a loss, and even have to suffer losses in the quagmire of years struggling appliance industry as a whole are facing a breakthrough strategy, as well as supporting strategic transformation of the corresponding series of organizational changes, such as The management of change. I had many well-known household electrical appliance enterprises have made a management consultant to the home appliance industry, change history, change trends, the problems faced by a relatively intuitive understanding. This article focuses on marketing, organizational model changes, the appliance industry is currently emerging trend of multi-product integration of the operation of an initial reason for the background, challenges, solve the ideas analysis and reflection. 1, household appliances industry, the trend of multi-product operation of backgrounds Staking their claims in the past decade, integration times and the ultra-competitive era, the marketing system, the efficiency of the system efficiency from the point of transition from staking their claims to be the era of market efficiency to the efficiency of integration of collaboration to manage the changing times. Happy Valley enclosure era, the market opportunity for plenty of room for the market area for the gallop are fier