How to boil Jingzhou City Brand Golden porridge.docVIP

 PAGE \* MERGEFORMAT 10 How to boil Jingzhou City Brand Golden porridge We are in the “lt;out of the brand misunderstanding, Jingzhou change” golden soup “gt;gt; two sets of articles, specific analysis of the brand’s five errors in Jingzhou city, then, Jingzhou city brand Gairuhezou out numerous errors, how can the economic effects of tourism to maximize the full drive investment in Jingzhou district work? Jing Shiwen of the media company that, to Jingzhou brewed into a “golden porridge”, Jingzhou city brand building needs to seize the five key. The key one: firm, “keep” old “benefit” of new “Code” refers to the old firm will be “three Jingzhou” continue the implementation of the old positioning, because the three countries is the root of Jingzhou, Jingzhou development is inseparable from the three countries, but also deeply rooted among the three cultures, three must be mentioned that Jingzhou. “Benefit” refers to the new city brand positioning to “keep” the old new ideas based on the proposed re-positioning, but also can effectively combine tourism resources in Jingzhou city, the tourist attractions in different periods and cultural landscape integrated with one, the combination of tourism products and Jingzhou culture, but also conducive to the modern city of Jingzhou’s tourism economy and economic development. In short, Jing Shiwen of Communications Zhang Shanling that the tourism economy must be combined with the urban economy, interdependence and common progress, so as to bring vitality to the city. Key two: open up the history, re-positioning Jingzhou city is repositioning the brand in the original historical and cultural city of the three countries on the basis of location, must be “fine tuning”, just keep “Three Kingdoms”, “historical and cultural city” is in Jingzhou has always been recognized the world does not need stressed repeatedly in the positioning. On this basis, should be based on facts, from the long history of Jingzhou and th