How to crack the big consumer brand loyalty.docVIP

 PAGE \* MERGEFORMAT 9 How to crack the big consumer brand loyalty Along with cosmetics cosmetics shops become the third largest sales channel, the size of cosmetics brands have advance franchise stores, making the franchise store the increasingly fierce competition between brands. I will be specialty stores channel brand competitive situation compared to a “pyramid “: international brands ranked spire, international brands and domestic brands, second and third ranked Subsequently, numerous second and third tier brands account for most of the tower, new brands and brand staying in bottom three or four lines in this” pyramid “of maps, the various brands are no willing to current position, have a target on the ground courageously climbing, however, the minds of consumers” international brand “seems to be synonymous with excellent quality. a strong brand strength and years of development for the big brands to build consumer loyalty to a small brand in this “rising competition” in the huge obstacles. As we all know, loyalty is the consumer brand preference, it is the consumer brand of emotional and long-term purchase decisions, with brand loyalty, it means that the product has a more stable customer base, business With a more stable market. how to crack the big consumer brand loyalty, how to make the domestic medium and small brands with big brands to gain advantages in competing against? This is the small cosmetics brand management issues of common concern. author with many years of actual marketing experience of a few insights to share with industry colleagues. A remarkable quality is the prerequisite of An industry source has said: “We are not selling products, we are selling is hope.” Yes, women buy cosmetics, the ultimate goal is not to get the product itself, but hoping to use of the product to achieve their beauty dreams and pleasure which, superior product quality is to achieve not only a beautiful dream and pleasant mood consumer base, but also to c