How to deal with the relationship between the Purchasing Guide and the shopping malls-.docVIP

 PAGE \* MERGEFORMAT 18 How to deal with the relationship between the Purchasing Guide and the shopping malls? Operating personnel, as the front end customer contact, sales skills, temperament image, service quality and overall quality will be directly or indirectly affect the image of shopping malls terminal set. Purchasing Guide accredited merchants, as manufacturers ‘sales and service representatives’, the service display, not only represents the manufacturers, but also with business related to the overall image even for a moment. How to handle the relationship between the Purchasing Guide and the mall has long been troubled by a terminal problem. I worked in department stores, supermarkets, hypermarkets and apparel franchise store in mall marketing and front-line management, work 10 contains, well versed in ‘Purchasing Guide and the mall is the relationship between one knot can never be inextricably linked’ reasoning. Now in different shopping malls to deal with Purchasing Guide Yetai the relationship between the method described below, to readers. ‘Double identity, substitutes’ characteristics determine the Purchasing Guide in shopping malls in the particularity of personnel management: Purchasing Guide as a market economy under the conditions derived from new things, its a low-cost, user-friendly features deeply welcomed by manufacturers, but as a party store, do not pay the wages of Purchasing Guide, which they try to do it? However, the relationship between the Purchasing Guide in the factory, its ‘the reins’ is not a party store, resulting in Purchasing Guide particularity of the mall management. One, department store sales Yetai of the aggregators - incentives and penalties, human-oriented management As distinct Yetai shopping malls, their management methods and standards are also different: In the department store in the Purchasing Guide, also known as ‘aggregators officers’, because of China’s department store in 60 - 80% of the mode of operati