How to enhance the regional brand into a national brand-.docVIP

 PAGE \* MERGEFORMAT 11 How to enhance the regional brand into a national brand? Practitioners medicine and health products for many years, experienced clerk - business executives - City Manager - Province by the Manager - Large Regional Manager - Marketing Director - Marketing, general manager, from the local towards the country, from the local toward the global, in the personal growth mature process, witnessed, and witnessed the rise and fall of countless businesses, ‘to see if he played a floor to see if he was building collapsed’. Enterprises to survive and grow, and experienced the hardships after the start, earning the first pot of gold, they think should be expanded, but not actually a number of successful, both because it is very difficult to replicate the success of, environmental change, and in the past successful experience can not lead you to continue your success, in particular, is a regional brand to a national cross that is a critical turning point, the success of expanded sales really climb a new platform is basically a national product, sales been Guoyi, but a slight mistake will be falling platform, suffered heavy losses, serious and even allow themselves suffered a crushing defeat, and even the original basis is lost. Marketing no fixed style, quality of management methods, systemic thinking is a good regional brand to a national brand transformation of the key. In fact, a regional business with national business there is no absolute good or bad. Evergreen trees, such as health care products ‘Onlly’ family health-care products, Zhengda ‘Qingchunbao’ Beauty Capsule national sales area that is mainly concentrated in Jiangsu and Zhejiang, but also that they started the base, while other markets do not have too much invested and involved, but also able to achieve decent performance, relative to the number of products through rapid investment, products, overwhelming, covering very wide areas, are involved in the country, momentum and solidarity,