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How to get loose sand melt into the cement-
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How to get loose sand melt into the cement?
In the food industry, there are four with ‘Western’ character of the provincial market is particularly difficult, and they are Shaanxi, Shanxi, Guangxi and Jiangxi. In the four western market, the relatively large size of the area in Shaanxi market, the overall economic level fairly. Once the market after the layout of sound, the overall sales will be the leader in four provinces.
A food brand’s national market an excellent sales team, the overall sales performance is very prominent, but Shanxi has not been set on the amount of the market. After a thorough market research, we find that the market exists in Shaanxi following problems: 1. The team does not act, the implementation of low power. 2. Dealer business philosophy is poor, the low level of market operations, firms with the degree is not high. 3. Modern channel exceeded the cost of a serious drop in the bucket. 4. Two-thirds of dealers too large non-performing inventory. These four issues as a constraint to market the brand in Shaanxi, the root causes of a series of moves. In view of this, the brand market in Shaanxi, a comprehensive rectification, and showed the five sword, will bring together a mess again.
1st Sword: grasp the operating height, the scientific fabric to build customer
Under normal circumstances, companies will be in the mature stages of setting up in each prefecture-level city of 1-2 or more dealers, such as Shanxi, which has had 10 prefecture-level cities of the provinces, the number of general business of the dealer will usually be 10 -- among the 12. However, the layout of different enterprises in Shaanxi, the process of market-oriented phase of existence of differences. For example, the New enterprises in Shaanxi markets usually first layout four key markets, Xi’an, Baoji, Hanzhong, Yan’an. But the brand in the customer layout is not strategically focus on the core model to build one or two markets, but according
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