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How to plan new products sales network
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How to plan new products sales network
Medicine and health products for small and medium enterprises in developing new products, often do not do not have enough money to large-scale network-wide operation, need to start through the regional market to achieve the national market coverage. The establishment of sales network is the basis for the work of regional sales. As a new product area manager, you must find this out the new sales channels. This pathway where? How to find? What kind of path to find it appropriate? Should pay attention to what the problem? What trouble? How to solve? This series of questions put in front of the regional managers, the inner anxiety is yes, but they can not eyebrows and a beard grabbed the first priorities of a score out.
Current domestic sales mode to Direct Marketing and agent-based, enterprise adoption of more open channels and networks in the form of Direct mode for foreign or large enterprises to adopt more, there is also family-owned businesses, but Direct for the enterprise funds, management, staff have high requirements, it is easily lead to development costs are too high, people management control, accounts receivable increased risk of the occurrence of such adverse situations, so in general medicine and health products for small and medium business enterprises, used cautiously; agent system is the rise in recent years and by many enterprises to adopt a marketing model, because of their rapid start the market, set up sales networks; reduce or avoid the pre-market development investment to achieve the advantages of money quickly withdrawn from circulation, small and medium enterprises is a better choice. At this point, I only agent system, for example, a brief talk about how to set up sales network and set up the process should pay attention to some of the issues for colleagues in exchange market.
1, choose a good dealer is very important
The strength of a large dealer network and improve the n
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