How to read todays 80 90 after generation.docVIP

 PAGE \* MERGEFORMAT 4 How to read today’s 80 90 after generation Understanding of 80 so-called Society for the marketing industry, after 90 generations, mainly refers to the understanding of these people was born in 1984 to 1995. From the survey and research (2010, is generally believed that, after 80, after 90 generations the level of education has been greatly improved compared with the previous generation, or 70 years ago, they have more knowledge capital mainly mental, is to form an important pillar of China’s new middle class, but also the future market consumption main supporters but the current situation of social status and income, compared to the civilian population in the consumer level, consumer attitudes influence by advertising and network, very familiar with all kinds of brand-name products, the propensity to consume. high-end and low-end of the consumer behavior. often lack interpersonal mature thinking, weak social forces and, often manifested as “family house” so many marketing professionals believe that about 80 after, 90 after consumer psychology research and can not seem to guide marketing practice. problem worth thinking about what went wrong. Study after 80, 90 after generation consumer psychology is actually analyzed in the study of human nature, rather than isolated identity of a generation of consumers to come to want to attract 80, 90 after the brand, the most important thing is you have to know what you sell (personality or personality such as Li Ning was launched in 2010 “90 Li Ning” rebranding strategy, brand communication is only 90 after the image, but in the end neither took the young man, and lost their own personality. The reason is simple, the Li Ning brand marketing strategy simply labeling, said some young people say, pursuant to generate change that give consumer behavior on the correct approach is: Do not bother to cater to 90 After a number of phenomena, adhere to self, to find 90 after culture consistent with the bra