How to reduce the peak in late delivery-.docVIP

 PAGE \* MERGEFORMAT 6 How to reduce the peak in late delivery? Reason Marketers know that the end of a large-scale purchase Yaku distributors, manufacturers shipped the end of a large-scale phenomenon of tension seems to be only right and proper thing. However, this regardless of manufacturers, marketers, or distributors, are not welcome (or even headaches) and why things do become the norm of marketing? On the writer’s observation, there are roughly the following reasons: 1. Dealer’s cash flow problem: We should say a lot of dealers is not very adequate flow of funds. We know that dealer profitability is the main source of two aspects, one relying on the product gross margin, on the other hand is to rely on inventory turnover. As the distributor of the cash flow is not well-off, largely by working to repatriate capital stock, therefore, in the last paragraph at the end of play to the manufacturers of purchase, only to be effective until the end of this month digestion inventory repatriating their capital. 2. The attitude of the dealer: dealers are profit-oriented nature, this is a very valid concept. Therefore, according to the sales situation, good or bad this month to decide whether the end of purchase in order to protect the reasonable warehouse inventory, safeguard their own legitimate profits and liquidity, is it normal thing. 3. Manufacturers Game question: between the interests of the game manufacturer, is always there. Generally speaking, able to fulfill the task, the dealer is concerned, the short-term pressure is not large, because the dealer’s storage capacity is always limited, and generally manufacturers of dealers have a minimum inventory requirements. When the inventory to meet the basic requirements of the time, manufacturers have a moral and responsibilities of dealers, the right to do business unlimited Yahuo have to much. However, manufacturers in the market for front-line marketing personnel, able to fulfill the task, but faced with