How to reform the channel network-.docVIP

 PAGE \* MERGEFORMAT 16 How to reform the channel network? Changes in the Chinese market channels are actually in the market under the impact of wave passive, non-consciously engaged in slow, thus forming the current complex and diverse network of channel morphology. According to our customer service for many years of experience and research findings on the distribution network, we are marketing channel network in China, gave a basic combing, resulting in many significant discoveries, and proposed a new method of channel network analysis I hope this exposition will give you some inspiration. A marketing channel network of the eight issues 1, FALSIFYING problems Whether it is well-known small and medium enterprises or large enterprises, are often the problem FALSIFYING Gaode feel restless. FALSIFYING market problems caused very serious damage not only the enterprise’s own operations, but also affects their relationships, more frightening it is possible to separate enterprise-wide control, loss of market. While some companies through strict zoning and implement a coding system or the strengthening of supervision and punitive measures to limit this situation, but in practical application effect is very limited and can not solve the fundamental problems. 2, the channel members of the network seems to always be difficult to feed the Channels to reach out to businesses at random members of the network, and continuously to raise the fees and requirements, such as credit, shelves fees, and sponsorship of a variety of names, etc., so that enterprise could not stand, greatly increasing the cost of corporate marketing and operational risks. For example, we service a customer, only to sponsor a year spent several million dollars. 3, channel loyalty, members of the network down, mercenary, pay no attention to long-term strategic partners Some dealers focused too much on rebates, advertising and other immediate investment, rather than focus on the brand, customer re